Last night I got to lounge ever so briefly in the hammock (without having it collapse). Cookie joined me and in the course of discussing what we each did during our day, Cookie gave me his opinions on what I might do to create more effective e-commerce web pages for my company.

"I know, you can have on the page 'Please buy our books...'"

I will try it. We then discussed what else we might put on the page to attract people to the site. I was somewhat astonished to hear him put together a plan to produce a news show -- and stage a train wreck to make it interesting. He and I would do the show. We'd get cameras. And we'd use toy trains, but on the camera they'd look big so people would think it was real.

The kid should be working at a major network.

Anyway, I urged Cookie, and then his brother Mojo, to set their sights a little lower and work on real events -- like riding their bikes.