Then I got to this part of the story:
We first ran across FishEye, in regular bottles, as part of a tasting of the house brands of big chain stores last year. Back then, it was an exclusive offering at Harris Teeter grocery stores and we wrote that it was "consistently disappointing." Others must have disagreed, however, because the Wine Group says the brand sold so well that the company decided to put it in a box and roll it out nationally. (It is also still available in bottles.)Why don't they just get right to the point? Piss-water.